
Who is Cliff and what does he do?

From humble working class routes in the North of England to building one of the most successful recruitment businesses in the UK, to overcoming alcoholism, a mental breakdown, dealing with a late ADHD diagnosis and becoming an elite ultra marathon runner in his fifties. Cliff’s journey is packed full of major highs and success stories with plenty of life lessons along the way. It isn’t for the faint hearted and neither is the Cliff Sewell process to success.

I’m Passionate About Guiding You Towards Your Best Self
SUCCESS. IT’S PERSONAL.
Cliff Sewell believes we all have greatness within us! We all have the ability to live, lead and embrace an outstanding life and success is possible from wherever you are, right now!
On a mission to help millions of people across the world create an outstanding life, Cliff is helping them tap into their true potential and achieve the success they desire.
Bringing honest, lived experience and knowledge to inspire people at all levels.
Cliff works with clients to set beliefs, create a plan and help them achieve their true potential. Hard work, discipline and commitment is at the heart of the Cliff Sewell approach.
Tailored Life Coaching for Every Aspiration
1
Mindset & Personal Development
Personal development is all about mindset! There are so many parts to personal development but it is essential that every part of that development comes from a mindset foundation. In todays world there are so many places you can find help on personal development but it will only ever have the right impact if done from a controlled and managed mindset.
2
High Performance Coaching
This is an area that Cliff is now creating outstanding results. Cliff works with a whole range of individuals but using the core foundations he has created in his own life and the programmes he has developed. He is enabling those operating at the highest level find that extra 1% that makes them truly elite.
3
Overcoming Adversity
Life is full of adversity!! Yes! That’s a fact and once you realise that you will then be able to find a way to overcome what feels like adversity you are feeling in the moment. It is not a quick fix and to truly overcome adversity you must look at what brought you here and then create a vision of the other side. Think, feel, and act like the other side and you will find a way.
4
Alcoholism & Sobriety
Alcoholism is often described as an illness!! Cliff believes addiction is an illness created by your thinking and habits. Some people are addicts! And therefore, they are seen to have an illness, however, that illness can not be removed because its part of your DNA but you absolutely can create a mindset, belief system and therefore habits that will allow you to life a full and truly outstanding life in sobriety.
5
ADHD and its impact in life & business
Cliff has ADHD! He now simply refuses to see that as a negative condition. ADHD is real and it brings challenges but with the right mindset and management it can be turned into the most amazing superpower in life and certainly in business.
6
Manifesting the life you want... and achieving it
Manifesting is not Woo! Woo! Its real! You can create a life you truly want by manifesting and visualising what you truly desire – However – It won’t just appear; it takes work and consistency of building the right mindset that means you take the right action.
Who Cliff Works With

From working with individuals on a 121 basis or standing in front of hundreds at a corporate event. Cliff works with the full spectrum of people from elite level CEO’s and business owners who are currently succeeding at the top of their game to individuals who are at the point of despair in their lives and struggling with addiction, depression and serious mental health challenges.
He welcomes working with all people as long as they genuinely possess:
1. The belief they can and will achieve greatness
2. The commitment & discipline to create the life they dreamed.
“Many people can tell you about success and winning but in most cases there will come a time when you need to deal with serious defeat and failure and that’s where true success can be found, in the ability to rebuild yourself mentally”
1/ Elite Level Search/Selection/Placement
Cliff still maintains his passion around Eliete Level Recruitment. He and his team work with a select group of Global Clients on retained roles across the business. Cliff also has outstanding success in working with candidates on a retained basis in which he encompasses a level of coaching alongside a tailored placement place ensuring the role secured is the right role in that candidates long term life plan.
2/ Achievement/Mindset Coaching
Cliff has created a clear but highly effect programme of coaching plans that he then adapt to individuals/teams to ensure they are gaining the best possible outcomes in their desired goals. Cliff always make clear what he coaches in not easy!! Because success in not easy!! But its achievable with the right mental disciple and focus and the results are outstanding.
3/ Mindset/Change/Achievement Speaker
Cliff is very open in the fact that is when he is at his most alive!! Speaking and sharing his story with small or corporate arena – He has a simple mission to share his thought and bring a mindset that change is possible no matter what you background or current situation – And its certainly never too late to start and achieve an amazing new life.
4/ The Magical Mindset Podcast
Coming in Jan 2025 Cliff is extremely passionate about the Podcast. In very simple headlines it will be a place where you will be able to listen to/watch interviews and raw discussions with “Real People, Sharing their Real Stories of challenge and inspiration”
Cliff believe the mainstream media is so negative and social media also drives a very negative agenda – With the podcast he will give people a place to go and consume content that is real and often full of emotion but will also show you that other find a way through challenge and achieve, overcome and light up the room in which they stand!! That type of content can and will make a difference in your ability to achieve and believe more.
“In a world where it is now becoming normal to want everything immediately and expect immediate satisfaction, real achievement and success is becoming harder and harder. We are seeing a disturbing rise globally in regard to Mental Health across all parts of society and I believe the two are absolutely connected.
As a society we are losing the ability to commit and work hard at achieving what we truly desire and experiencing what true success feels like. People are bombarded by negativity and need something new, they need new content based around reality not perceived catastrophe. A place that is honest in the fact that life is often hard but with the right mindset, it’s possible to live a great life.”

Books
Cliff's first book is out now. Success It's Personal: A clear and positive plan around change and achieving success is available from Amazon and other good retailers.
"Written in a no-nonsense way that is easy to read. Has left a mark on me and forced me to question various aspects of my business and personal life - not least what does “success” actually mean to me"
"A book written from the heart and from a perspective that you can only have if you've lived through both the good and the bad times."
"Searingly honest, direct and pulls no punches....and has positively changed my mindset around the things I have control over."


Cliff’s Journey
Cliff is a truly inspirational high performance and success coach who is committed to helping people across the world tap into their true potential and achieve true success after a 25 year career building one of the most successful recruitment businesses in the UK.
Cliff experienced a lightbulb moment after a phase of his life that he calls “the rebuild”.
To that point his journey had been a real-life rollercoaster and one that Cliff now embraces in its entirety, the successes, the failures and the actual journey.
Building without doubt one of the most successful UK recruitment businesses through the nineties and noughties he had many highs and led, what looked externally as, a true success story; money, cars, suits, holidays and an abundance of friends.
However, as with many success stories, things don’t always pan out as planned. Alcohol became a serious part of Cliff’s life, and he openly admits he was a highly functioning Alcoholic over a 15 year period, where a vast majority of decisions were made around when the next drinking session could be achieved. Alcohol lead Cliff to lose sight of the bigger picture and the main business story was one of survival.
Having lost everything, Cliff started rebuilding his life and career but the metal impact of the challenges took Cliff to the absolute of life where on a tube station in London, Cliff says he was on 1 step away from ended the darkness he was constantly living with however for some reason Cliff stepped back and has now embarked on what he now calls the ‘rebuild’, and the creation of the person he was meant to be! The process was certainly not an over night success and through that time there were still challenges and failures but eventually it lead to the creation of what is now one of the most exciting organisations in the mindset and personal development movement.
Cliff is now 4 years sober and a passionate sobriety speaker (However, Cliff never calls himself a “Recovering Alcoholic”), whilst he respects anyone who is living a sober life, he will not carry the recovery label because he now sees himself as a sober person, not someone recovering from a disease. Through Cliff's sober journey he looked at countless reasons that drove the alcohol addiction and he has a very strong belief that his ADHD played a key part in driving that behaviour and now works with many others who have addictions and are challenged with the highly active mind.
Overcoming a 15 year alcohol addiction and maintaining a successful business is no mean feat and Cliff attributes that success to his core values of belief, discipline & commitment that he’s had since his early days.
Hailing from Sheffield, in South Yorkshire, Cliff was brought up in a traditional working class family and at the time Sheffield was a traditional working class city where hard work would often define the person, the harder you work, the more respect you gained from other hard working individuals in your community.
Work has always been the core of what Cliff defines himself by. The harder he worked the better he felt he could survive the constant daily challenges anyone with ADHD or depression are familiar with. From the age of 12 Cliff had a job, working whatever hours were available so he could silence the doubts and negative thoughts.
School and further education wasn’t a place that Cliff felt any type of connection and was happy to leave and embrace the working world. However on entering a world of middle management and checking in, it was clear to Cliff that in order to succeed in the working world he was going to have to set up on his own. His stories of business and unwavering belief in his own capabilities and trusting the process are inspirational alone. He had a hugely successful business but claims to have failed more times than he cares to count.
Cliff believes success is achieved everyday and therefore discipline and commitment must be exercised every day to achieve the life you can be proud of.